trend alert: young adults like to be smart

Young adults are demanding more from their social life — they want to be intellectually stimulated, challenged and entertained.

Beyond drinking and dancing, twenty- and thirty-somethings are seeking a little cerebral stimulation from their night out. Inspirational evenings, contemporary salons and reading groups are a burgeoning social option in New York, London and LA.

- D.I.W.O. (Do It With Others), is a collaborative approach that replaces the individual D.I.Y. trend

- Multi-functional Spaces combine retail/gallery/studio/café/event spaces into one

- Create a sense of community with added extras – in-store happenings and members-only events

- Niche interest groups that began via social media, evolve into vibrant offline communities

- Old-fashioned manners and social graces return as a welcome respite from the eyes-down age of technology

- Intimate living room soirées are the newest venue

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really? really?

here's my gay translation:

intimate living room = barracuda
niche interest groups = manhunt
DIWO = haaaay

file this trend under "clamdiggers for men"